Solopreneurship 101 - The Most "Boring" Yet Profitable Business In 2025

Dec 15, 2024

The most profitable business in 2021 was running YouTube channels.
The most profitable business in 2022 was exchanging your NFTs.
The most profitable business in 2023 was Amazon FBA model.
The most profitable business in 2024 was running an Agency.
The most profitable business in 2025 is...

Solopreneurship.

Here's the rise in trends for the keyword: "Solopreneur"

Rise of solopreneurship from 2004 to 2024

Entrepreneur vs. Solopreneur

Let's clarify a misconception before learning how to build your solopreneur business.

"Every Solopreneur is an Entrepreneur, but...
Every Entrepreneur is not a Solopreneur."

As a traditional entrepreneur (a.k.a. Business owner), you must have :

  • Legal structures

  • Low profit margins

  • Established company

  • An army of employees

  • An organization with roles

  • Multiple Business meetings

This leaves very little time for "your personal" life which is the ultimate goal of building a business.

Over the years, intelligent creators have realized the struggles of an entrepreneur and come up with a solution, which is...

Solopreneurship.

  • One-person Business

  • No employees

  • High profit margins

  • No-Code Tools stack

  • No people management

  • Location, time, and mental freedom

Alright. If you are convinced enough by my previous arguments, you are ready to learn how solopreneurship works.

Solopreneurship 101

Solopreneurship (One-Person Business), is a business model where you are the sole creator of a fully functional revenue-generating digital business.

  • You don't have employees working under you.

  • You build a business that generates revenue for you.

  • You use no-code tools to build, run, and manage the entire business.

You might be wondering how ONE person can build a business.

Thanks to the power of the Internet and the leverage of no-code tools, you can build a business as an individual in 2025.

Here are the 4 foundations every solopreneur business is built on :

  1. Content

  2. Connection

  3. Product

  4. Distribution

This is where you take out your notes on the step-by-step guide to build your profitable solopreneur business.

Build An Audience

Content

Content creation is the single most important skill you can learn. You start by building an audience online.

Here's how your ideal follower journey happens :

  • You create impactful content specific to your readers.

  • You emulate the best-performing creator's posts to gain attention.

  • Creating content that impacts a reader gets them interested in you.

  • Once they get interested, they consume more of your content.

  • Upon landing on your optimized profile, they are convinced they can learn more from you upon following you.

  • This is how a "Random person" on the Internet turns into "Your Follower".

Use this approach when you create content on any social media platform to leverage an audience who appreciates "YOU".

Network With People

Connection

Friends and followers are two sides of the same coin.

Your Digital presence is :
"Amplified with your followers, but Established with your friends."

If you're building a business on the Internet sharing content in public, 100 other creators are likely doing the same.

I can guarantee that you can make friends with at least 10 of them.

Once you do this,
Congrats !

You've entered the "SOCIAL" media game.

You can make friends with people you're inspired by (or) working towards the same goal as you in 3 ways :

  • Comment under their posts with valuable insights

  • Repost their best content to your audience with added value

  • DM them with a personalized message to spark the conversation

It's likely most people won't even read or see what you do.

But, once they see the value you're providing to them, they'll feel obligated to do the same, creating a flywheel of friendship to start.

Create A Digital Product

Product

You have an audience. You have friends to talk to.
You are ready to move to the next stage.

Unless you have clients, it's never a "profitable business".

It's time to leverage the trust you build with your audience and friends to help you monetize your business.

You can create content with specific ideas.
Some will get less engagement, some will get more engagement.

Validate this data to find ideas related to the best-performing posts.

Use this as inspiration to create an MVP - The most basic version of a product your followers/ideal client finds useful.

It can be any digital product (has almost 90% profit margins) like :

  • PDF

  • Course

  • E-Book

  • Template

  • Newsletter

People love free downloads. But, very few people find them useful.

Build your free version that a person would find useful to solve an everyday problem in their life or business.

This is how you build a group of true fans.

True fans (i.e. clients) who would love to give you money for the value you bring them.

Narrow on a deeper pain point, build a paid version of your free product, and share it with your audience.

It's time to sit back and watch the revenue of the business grow with sales.

Share Your Work

Distribution

Sales isn't the end of the story.

Even with content, connection, and product, your business can self-sustain, but not grow fast.

Sharing the voice of your brand on all social channels and every possible medium of distribution is the key.

This leads to an "Exponential Exposure" to your brand.

Sharing a Twitter post on Linkedin leads to the possibility of driving 2x to 10x the engagement to your business.

This translates to more followers and more clients.

Boring Model

Solopreneurship is the most profitable business in 2025.

But, it's also one of the most "boring" business models you can ever imagine. Especially for beginners...

When you start, you're left on your own.

You build the audience alone. You create products alone. You develop the brand alone.

Because of the nature of freedom, it gives for working as a solopreneur, it also makes it boring to do every day.

This is an issue most solopreneurs don't express well on the Internet.

Consistency to work on your business every day tires most beginners.

I have been building my brand for the last 1.5 years on X/Twitter only to grow to a small following of 250+.

It's my consistent efforts that are to be questioned here.

If you can show up every day and are interested in building the business consistently, you are off to a great start.

Best Solopreneurs Of 2025

Despite the advantages of this business model, only a small proportion of the creator economy is exploiting this system and rising as the top creators.

This article is inspired by a lot of solopreneurs I look up to.

Here's a curated list of solopreneurs I enjoy learning from :

  1. @thedankoe -
    Dan is the best solopreneur with actionable advice and mental reframing perspectives to build your business.

  2. @thejustinwelsh -
    Justin's framework on how to build a one-person business in his free content is better than most courses.

  3. @dickiebush -
    One of the best writers I have ever listened to in my lifetime who made the idea of "writing" interesting to me.

  4. @Nicolascole77 -
    Podcasts and YT videos on "Ship 30 for 30" with Cole provide actionable steps to turn your writing into persuasive copy.

  5. @matt_gray_-
    Matt's idea of building systems to run a business aligns greatly with my idea of turning business into workflow templates in Notion.

  6. @gregisenberg -
    Unique creator who introduces the idea of "multipreneurship" to solopreneurs guiding a new path of business.

  7. @lennysan -
    Lenny is a favorite and friendly writer of mine whose podcasts provide immense value and his newsletter provides amazing insights.

  8. @blackhatwizardd -
    Daniel Fazio's approach to cold outreach provides a critical approach to new solopreneurs with a small audience.

  9. @heyeaslo -
    Easlo is the first solopreneur who made over $1M selling Notion templates and was an inspiration for me to start this brand.

  10. @TomFrankly -
    Thomas is an informational & funny creator who made over $300k selling Notion templates but provides immense free value in his YT videos.

  11. @shl -
    Sahil is the Founder of Gumroad. An inspirational solopreneur who is the perfect example of building a business by solving his own problem.

  12. @thepatwalls -
    Pat is a great curator who is currently building @starter_story - the best directory of solopreneurs to inspire new founders.

  13. @WrongsToWrite -
    Best creator with advice on growing across all social media platforms with ghostwriting as the foundation.

  14. @david_perell -
    David is one of the top writers I look up to, but his uniqueness stems from the creativity he puts into his writing.

Every solopreneur on the list has a different form of business.

But, they are all one-person businesses, who understand the game of solopreneurship.

Personal Take

This knowledge has accumulated over 2-3 years in my life as I built my business.

I posted 6000+ times, and spent 5-10 hours every day, trying every business model I could to build a profitable business.

I still remember the time I made my first dollar selling my product. It was the BEST feeling ever!

Currently, I'm working on building my website at templaterguy.com. Building a portfolio of websites, systems, and designs.

I know it can be pretty hard to start a business as a solopreneur without any friends or partners to help you along.

If you take that leap of faith and work consistently with growth, you can win.

Power of No-Code

Soloprenership works in combination with the power of the Internet.

Especially by leveraging the power of no-code tools.

You don't need 1000 employees, you only need 10 tools.

I'll publish a new article next week on the role of No-code in running a solopreneur business.

See you next week.

Regards,
Templater Guy.